Key Takeaways:
- An authorized retailer is a seller with legitimate agreements with software manufacturers to market their products.
- Purchasing software from authorized retailers offers numerous benefits, including guaranteeing compliance with intellectual property laws, authenticity, and security.
- Buying software from unauthorized retailers may lead to system compatibility issues, malware on your device, and fines or lawsuits.
The moment your device’s antivirus software is downloaded, you feel immense relief. Your critical business files, financial data, and personal emails are protected.
Or, so you thought.
You quickly learn that the so-called antivirus software actually installed malware (malicious software) on your device, stealing your personal files, passwords, and banking details. Unfortunately, research shows that malware attacks are increasing, posing significant cybersecurity challenges.
Fortunately, purchasing software from authorized retailers can help you safeguard your system and keep your business running smoothly. Let’s explore what an authorized retailer is and why purchasing authorized software is so important.
A Rundown on Authorized Retailers
An authorized retailer is an officially recognized seller that has agreements with software vendors to sell their products. Manufacturers vet authorized retailers to make sure these distributors of their products are as reliable as possible. Here’s a look at why you should choose authorized software, whether you’re purchasing system utilities software (e.g., productivity suites or backup tools) or antivirus programs like security software for Windows.
Software Authenticity
A top reason to buy software from an authorized retailer is to guarantee authenticity. Software manufacturers work with authorized retailers because they agree to sell the manufacturer’s valid products and to comply with the manufacturer's licensing terms. Buying from an authorized retailer, a trusted intermediary, ensures you receive genuine software products, including legitimate software activation codes, and access to warranties. This helps prevent the risk associated with pirated or counterfeit versions of software, which frequently disable advanced software functions and don’t deliver the promised capabilities.
Software Security
Purchasing software like Norton 360 security software from an authorized retailer protects you from counterfeit software products that could pose serious security risks. These counterfeit products include unauthorized software (software not distributed through an authorized retailer or official website) and cracked software (a product that someone has modified illegally to bypass payment, licensing restrictions, or activation requirements).
Both cracked and unauthorized products are common sources of malware, ranging from ransomware (software that encrypts or locks your files, then demands payment before restoring access) to spyware (software that monitors your device secretly, then steals data). Cybercriminals often place malicious code within fake installers to prey on unsuspecting users. Buying from an authorized retailer guarantees verified, clean downloads instead, safeguarding you against hidden threats.
Software Patches and Updates
A top reason to choose software from an authorized retailer is their ability to provide easy access to patches and automatic updates. These updates are designed to improve performance by fixing vulnerabilities.
Even valid software can feature security holes and bugs, which is why vendors facilitate patch releases to close gaps. An unauthorized option often blocks updates, leaving your device exposed to today’s cyberattacks, as hackers may exploit missed updates to secure entry into a system. An outdated antivirus product, for instance, may not detect the latest exploits, whereas a patched version of the software can catch them early. An unauthorized solution that is not up to date can also lead to slowdowns or system crashes.
Software Customer Support from Authorized Software Retailers
Warranty and customer support services are extra reasons to opt for authorized software. These products come with vendor-backed support, including installation assistance and rapid troubleshooting when you’re on a tight deadline. Since an unauthorized seller can’t offer legitimate support, users of authorized software may find themselves stranded if problems arise. The support that comes with valid software is especially critical for businesses seeking to maintain productivity and minimize downtime.
Reassurance of Legal Compliance
Using pirated or cracked software may lead to costly lawsuits, fines, or reputational damage. Using an authorized retailer ensures you comply with laws governing intellectual property, ultimately protecting you and/or your organization from expensive legal consequences. Their software also helps you demonstrate professionalism, reassuring your partners and clients. This helps you protect your brand’s reputation and prevent embarrassing audits or breaches that could have been prevented with the right software.
Improved System Integration
Imagine purchasing unauthorized software only to discover that it won’t work with your device. This is a stark reality you can avoid by purchasing genuine software.
A licensed software product is tested to ensure its compatibility with applications such as operating systems and drivers. A cracked software product, on the contrary, might be unstable, leading to conflicts with your other programs and data loss. An authorized retailer reduces information technology headaches by providing software versions that have been optimized for seamless integration.
Increased Cost Efficiency and Consolidation
The opportunity to take advantage of cost-efficient consolidated software purchases is a major reason to shop at authorized retailers. An authorized reseller usually bundles several solutions at a discounted rate. This saves money and time while making sure every tool you buy is legitimate. An unauthorized retailer may try to lure you with a cheap deal, but this alleged deal may cost you more in the long run due to legal issues or malware cleanup.
Shop Quality Software Solutions at SoftwareCW Today
At SoftwareCW, we’re proud to be a leading provider of legitimate software products. As an authorized retailer, we realize there’s unfortunately an abundance of counterfeit software websites. That’s why we’re dedicated to providing a trustworthy resource for customers seeking authentic software products that come with continuous savings, membership perks, and more.
When you shop with us, you can also take advantage of our competitive discounts for both new and loyal customers. Enjoy an instant-download 10% off code if you’re a new customer, and if you’re an existing customer, receive 10% off after buying just two products. Experience the SoftwareCW difference by shopping our online software collection today!